After starting my career as a newspaper reporter in my home state of Indiana, I remain a journalist at heart, and journalism is behind everything I do. I use my reporter’s research, interviewing and storytelling skills every week, and I remain true to the journalism ethics instilled in me 20 years ago. That’s why I declare: Respect the content.
Let me make your job easier:
I specialize in:
I also enjoy writing about:
“Her articles are well-researched, well-written and are among the most popular segments in the newspaper.”John Estridge, editor, Brookville Democrat newspaper
“Melanie is an excellent writer. I continue to use her for several reasons: she is responsive, conducts research so that she understands the content, meets deadlines and word counts, and provides excellent information that our readers love.”
Kim Howard, editor, Diversity & the Bar magazine
Good content marketing is storytelling. Above all else, respect the content. You can’t fake it and you can’t write blather — audiences are smarter than that.
I use my journalism skills to tell stories that elicit emotions from your intended audience. You want to engage your readers and provide relevant information that helps them with their lives and careers. You want to deliver content that causes your customers and members to think of you as a valuable source of information — and to enjoy themselves in the process.
I have been a content marketing and custom media storyteller for:
I have worked with the content marketing agencies Manifest (formerly TMG and McMurry/TMG), Ebyline, Skyword and Madison/Miles Media.
Melanie is one of the best writers that I have worked with in my career because she took the time to become intimately familiar with our product offerings. … I know that when she is writing content that our brand(s) will be represented in the exact way we hope to communicate.
Will Brown, chief executive officer at Trovita Health Science, maker of ENU shake
SOCIAL MEDIA CONSULTING
I still remember sending my first tweet for a client in 2009. I’ve been developing and managing social media strategies for membership associations and organizations ever since. Now, I’m more focused on providing your team with the skills and comfort to develop your own social media strategy and management process in-house.
I can present to your staff one-on-one tutorials or beginner or intermediate workshops — tailored to their needs. I’m particularly obsessed and passionate about Twitter and Facebook and what they can do for associations, nonprofits and small businesses, but I’m also well versed in other platforms and will base the workshop on which social media platforms your audience is using.