#183: The Weird State of Freelancing Right Now

On today’s show, I discuss the current state of freelancing, which includes massive layoffs and shuttered clients in the media and tech world. But even if that isn’t affecting you — maybe you’re even having your best year yet — you need to be prepared for the lean times and to set up your business to lessen the risk of feast-or-famine. That includes setting yourself apart, diversifying, always marketing, and more. 

Here’s what I share with you in this episode:

  • The number of layoffs in the media industry in the past year. 
  • The hits in the tech industry. 
  • The number of freelancers in the U.S. — the highest number in history. 
  • Should you panic — or investigate and embrace opportunities? 
  • How to be a “futurist” for your industry and why that’s important. 
  • Reflecting on whether your skills need to improve. 
  • How to set yourself apart from the competition. 
  • How to “bridge” to new projects and services. 
  • Why setting and tracking monthly income goals is crucial. 
  • At least 10 marketing ideas to try right now. 
  • When to raise your rates. 

Biz Bite: Organize your tasks into front stage and back stage.

The Bookshelf: “Nightwatching” by Tracy Sierra

Resources:

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