#189: Evicting Freelance Scarcity Mindset and Jealousy, with Rachel Meltzer

Today’s guest is Rachel Meltzer. Rachel lives in Massachusetts after doing the “van life” thing for a few years. She is a freelance writer for software as a service companies or SaaS. She’s written for Lenovo, Grammarly, Loom, FarOut, Six Moon Designs and more in the tech and outdoor recreation industries.

She’s also a coach. She’s coached over 100 freelance writers on launching their businesses and getting clients and then scaling their businesses. She loves the freedom that freelancing gives her to thru-hike, live in a van, move whenever she wants, and spend time with her loyal cat, Bonnie. 

In this episode, we talk about: 

  • The winding journey that led her to a freelance writing career. 
  • How her Appalachian Trail thru-hike in 2018 changed her life.
  • The value in community and sharing experiences with other people. 
  • How she went from a scarcity mindset to a healthier perspective. 
  • The jealousy we’ve had of other freelancers and how we fight against that. 
  • What she learned from a failed project.
  • The importance of perseverance in landing clients. 
  • How to “ooch” up your rates. 
  • A simple system and aggressive outreach to get clients via LinkedIn. 
  • The script she uses in a LinkedIn connection request. 
  • What her weekly structure looks like — and why she changes it up about every six months. 
  • How she schedules time off in advance — instead of taking “burnout” vacations. 

Biz Bite: Use ChatGPT to create your weekly schedule.  

One of several tips on how to use AI she learned from TikToker SuperHumanCo

Resources:

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