Deliberate Freelancer

On today’s show I am going to talk about why you should aim for providing only project rates and how to go about setting those rates. A lot of us struggle with pricing, even those of us who have been doing this for a while. But here’s a secret: We’re all just making this up. The best pricing is often …

As the pandemic changed so many things both personally and professionally, I had to rethink of new ways to market and network in order to find new clients. And in doing so these past four months, I realized what my No. 1 marketing tool is for getting new clients. It’s not sexy or groundbreaking, but it’s solid: My No. 1 …

Today’s guest is Amelia Roberts. Amelia is a digital native who officially became a practitioner of online marketing 12 years ago as a virtual assistant. Now, Amelia helps under-recognized professionals—freelancers, consultants, solopreneurs—stand out, articulate their unique value and get “first dates” in business. She calls these “visibility opportunities” and she helps manage “visibility projects” for clients, such as getting them …

CORRECTION: At the 10:18 minute mark, I misspoke and said you should take $56,000 and multiply it by 12. That should say DIVIDE by 12. My math is correct in the episode; I just misspoke. Sorry about that! In today’s episode I outline my experience with the U.S. Paycheck Protection Program—known as the PPP loan program—and encourage you to consider …

Today’s guest is Alan Heymann, an executive coach. Alan’s coaching company is called Peaceful Direction. He has spent more than two decades in public, government and nonprofit communications. Then, after he hired his own executive coach, he decided to become a coach himself. He founded Peaceful Direction in April 2019. I invited Alan on the podcast to talk about burnout. …

Three requests for the podcast right now: 1. I want to do an Ask Me Anything episode. Please email or DM via Twitter your questions about the business of freelancing and I’ll answer them on a future episode. You can share your name or be anonymous. melanie@meledits.com or DM @MelEdits on Twitter 2. I’m considering a series interviewing freelancers who make …

Three requests for the podcast right now: 1. I want to do an Ask Me Anything episode. Please email or DM via Twitter your questions about the business of freelancing and I’ll answer them on a future episode. You can share your name or be anonymous. melanie@meledits.com or DM @MelEdits on Twitter 2. I’m considering a series interviewing freelancers who …

Today’s guest is Amy Ragland, a freelance marketing writer and content strategist in Wichita, Kansas. She writes mostly for financial services clients. Amy and her husband have two daughters, ages 13 and 11. Amy began freelancing in 2002, before she was married. She began freelancing on the side when someone asked her to do a particular project. For a long …

First, Black Lives Matter. Let’s talk … On today’s show I am going to go over how you can relook, reimagine and reexamine your goals in the midst of a crisis, like this global pandemic. But first, I want to talk about the protests happening this week in our country after the murder of George Floyd by police and the …

This week is a mini episode because I’m doing what I’m preaching: Taking a break. I apologize for the brevity, but I will be back next week with regular episodes. This past weekend was the three-day Memorial Day weekend. And while it looked very different during this pandemic, I still focused on taking most of the weekend off, completely unplugged …

Today’s guest is Jessica Thiefels, an organic content marketer, which means she focuses on creating content and content strategies for clients—but doesn’t work with paid marketing and sales. Jessica now lives in Burlington, Vermont, after traveling for eight months last year with her husband. Jessica also has a new podcast called Mindset Reset Radio, which helps millennials get intentional in …

Today’s guest is Julia Bocchese, an SEO consultant and Pinterest strategist for creative small businesses. Her goal is to make SEO and Pinterest strategies approachable and easy to implement for all small businesses so they can reach their ideal clients organically. She lives in Philadelphia with her Siberian Husky sidekick and her husband. And on the side, she runs a …

I’ve been spending a lot of time thinking about how to get new clients right now. I’ve also been thinking about how I will have to change my business and plan for the next several months or year or two, even though so many things are unknown during this pandemic. First, here are some reminders about how to be a …

On today’s show I talk about how the pandemic is forcing some of us (me included) to pivot and how we need to find our own resilience to be able to pivot and work on our freelance business. I don’t actually want to pivot right now. I like what I was doing with my business and where it was going. …

Today’s guest is acupuncturist Rachel Brumberger, here to talk about acupuncture and Chinese medicine and how you can use those principles to do some self-care at home right now. Rachel began studying acupuncture in 2009. She has earned a master in acupuncture, a master of Oriental medicine and a postgraduate certificate in women’s holistic health—all from the Maryland University of …

This is a slight diversion from the usual episode, but I know a lot of you are bookworms, like me. However, you might be finding it hard to read right now because you’re too stressed. Or you don’t want to read the same type of books. Or you’re having trouble getting books because you always relied on your local library, …

Today’s guest is Omar Gallaga, a technology and culture freelance writer from the Austin, Texas, area. Omar has been writing about technology for years. He has written for NPR, Rolling Stone, The Washington Post, Wall Street Journal and Hispanic Magazine. He spent 21 years as a reporter and editor for the Austin American-Statesman—where he helped launch the Spanish-language newspaper ¡ahora …

Today’s guest is Michelle Garrett, a public relations consultant, content creator, blogger, speaker and freelance writer. She is also the host of the weekly tweet chat #FreelanceChat, which you can join every Thursday at 12 p.m. Eastern time. Michelle is the first guest to return to the show. She first appeared on episode #7 to talk about blogging and tweeting …

Today’s guest is Mira Dineen, a registered social worker and organizational consultant in Toronto, Canada. In her clinical counseling practice, Mira specializes in working with women with anxiety, worry and perfectionism. As a consultant, she designs and delivers wellness programming in post-secondary institutions, startups and nonprofits. While Mira is only allowed to offer clinical therapy to people living in Ontario, …

On today’s show I want to stress the importance of getting a good night’s sleep—especially when you are a freelance business owner. I’m really good at sleeping. I need about eight or nine hours a night, and I prioritize my sleep. I’ve also purposefully developed several habits to master and create the perfect sleep environment. And I want to share …

Today’s show is a bit shorter than usual because I’m tired. Not physically tired as much as mentally tired. I get enough sleep—I’m really good at prioritizing that—but you know as a freelance business owner that your brain is always on. It’s hard to stop thinking about your business. Plus, February is my busiest month. But what really got me …

On today’s show I talk about boundaries, both in your business and your personal life. For the most part, I have figured out how to set boundaries. But I also admit I was quite lucky that when I started my freelance business, my family and friends understood that I was actually working throughout the day and that this wasn’t some …

On today’s episode, we’re talking about goals—setting them, working on them, tracking them, achieving them. Goal-setting can be tough, and I think part of that is the words we use. For example, New Year’s resolutions are essentially goals, but about 80 percent of New Year’s resolutions fail by February. We’re all eager in January to jump on those resolutions, but …

On today’s show I am going over 33 ways you can find new clients. But before you embark on that project, you’ll need to do a little prep work. First, consider what type of work you truly want more of. What do you love to do? What work pays well? Focus on that. Next, raise your rates. Then, be crystal …

On today’s show, I’m going to report on what I did during my most recent solo business retreat and my lessons learned. Some of you already know I love taking a solo business retreat about once a quarter—or at minimum, twice a year. A solo business retreat is just you, away from your regular workspace—even in that means just heading …

On today’s show I am going to go through several tips and tools for creating and sticking to new habits, as outlined and inspired by James Clear’s book “Atomic Habits.” But first, please consider donating $5–10 to a fellow freelancer, Cat DiStasio, who is recovering from a severe stroke that happened right before Christmas 2019. Cat was my guest on …

Where do you want to go in the new year (metaphorically)? On today’s show, we’re going to set you up right for the new year. I’m going to talk about how you can reflect back on the past year, analyze the good and the bad, and then plan for next year. The end of the year is the perfect time …

Today’s episode focuses on how to raise your rates. Raising your rates is not about if you should raise them, but when and how. On episode 28 of Deliberate Freelancer, my guest Pam Capalad talked about the need to take the emotion out of raising your rates. I thought that was so smart—and easier said than done. Pam recognized that …

On today’s show, I’m going to take you through my nutrition journey and how I’ve learned to eat healthier over the past few years, which is invaluable to me as a freelance business owner. As freelancers, in particular, we need to focus on our health. Often, we sit at home all day behind a computer. Many of us are not …

Today’s episode is a little different. I have invited a guest on to explain a dangerous new law in California called AB5 that all freelancers need to know about. It threatens the very existence of freelancing. Even if you don’t live in California, you need to know about this law because other states are following suit. In fact, after I …

On today’s show I am going to outline several red flags to look out for when you’re a freelance business owner. I’m sure many of you have learned some of these the hard way. I know I have. But it’s important to recognize when they happen and keep a mental list of what to watch out for. In some “red …

Today’s guest is Jonathan Small, an award-winning journalist and editor based in Los Angeles. He is the host of the podcast Write About Now, where he interviews successful writers about their journeys and what they’ve learned along the way. He is also the founder of Write About Now Media, a creative consultancy group specializing in non-fiction writing, editing and podcast …

Today’s guest is Latisha Carr. Latisha is a trained life coach and self-care strategist who helps entrepreneurs build both a healthy personal foundation and healthy business cultures. Her signature framework allows her to help business owners find their essence—all while addressing thoughts and behaviors that are ineffective in helping them reach their goals and dreams. She leads events that help …

On today’s show I am going to outline five lessons I learned at the She Podcasts LIVE conference that are relevant to freelance business owners. She Podcasts LIVE was an inaugural conference for the She Podcasts community, which started as a Facebook group that now has 14,000 members—all women podcasters. There’s also a She Podcasts podcast hosted by co-creators Elsie …

Today’s guest is Vincent Pugliese, the owner and founder of Total Life Freedom, an exclusive and intimate mastermind group of generous entrepreneurs and freelancers who are building and helping others create a life of money, time and location freedom. Vincent also wrote a book on this idea of money, time and location freedom called “Freelance to Freedom.” He is generously …

On today’s show I talk about how sometimes I’m just not feeling it. Sometimes I just feel blah and unmotivated. But, I have client work to do. But, I’m having a hard time kicking my butt into gear. Two interesting reasons I might be feeling blah that I learned about in recent years: One, I learned from my acupuncturist that …

Today’s guest is Cat DiStasio, a freelance writer and project manager who specializes in human resources, business, marketing and technology. Cat also consults with small businesses on HR processes, teaches content marketing writers how to market their services, and blogs about the business of freelancing.  Cat has also been a virtual assistant—or VA—although she is now transitioning out of that …

Today’s show is a follow-up episode to last week’s episode with guest Pam Capalad, who taught us how to take charge of our finances. Pam is a certified financial planner and accredited financial counselor in Brooklyn. She created this cool program called Brunch & Budget, which provides people a more comfortable space to talk about their money—over brunch with Pam. …

Today’s guest is Pamela Capalad, a certified financial planner and accredited financial counselor in Brooklyn. Pam created this really cool program called Brunch & Budget, which helps people who feel ashamed or embarrassed about money have a safe and friendly place to talk about their finances—over brunch with Pam. I think this is genius. It makes people more comfortable and …

On today’s show I am going to outline 10 micro habits that you can consider implementing in your life to improve your work-life clarity. Building habits into my life helps me commit to work-life clarity. Micro habits are tiny, incremental things you can start to do that seem so incredibly easy that you might just continue to build them. And, …

On today’s show I am going to go over three concepts that will help you better manage your time and focus on the parts of your freelance business that you love. But first: an update on my early morning walk. I’ve actually become so hooked on walking that I’ve been getting up earlier 5–6 days a week to do my …

Today’s guest is Jessica Kupferman, co-founder of She Podcasts (the podcast, the brand and the live event). She Podcasts has an incredible community, primarily through an awesome female-only Facebook group. The She Podcasts brand currently supports over 13,000 female podcasters and has a digital marketing reach of over 50,000 content creators. And October 11–13 in Atlanta, for the first time, …

On today’s show I am going to go over several networking tips that will be particularly helpful to introverts. But I also know extroverts who don’t love networking, so I think you extroverts out there will find these tactics useful as well. Let’s be clear: I am an introvert. In this episode, I tell you about my solo adventures in …

On today’s show I want to help you go through a series of 5 questions so you can evaluate the services you offer clients and think about focusing on the services you LOVE the most—and also think about diversifying your services. You know I believe you need to think like, act like and BE a business owner. And that includes …

Today’s guest is Laura Poole, a freelance editor from Durham, N.C. Laura has been a freelancer for about 22 years, almost her entire career. She provides copyediting for scholarly nonfiction publishers and training for editors and freelancers. She is also a trained, certified life coach. In this episode, Laura talks about creating work-life balance while running a freelance business. Laura explains …

Today’s show is a micro-mini, teeny-tiny episode because I’m on vacation and decided I had to give myself a break. And that meant I didn’t have time to finish the guest episode I was planning for this week. I am the first one to preach that we need breaks and vacations. I especially need a complete break from email. But …

Today’s guest is Phaedra Brotherton, a career branding and job search coach in the Washington, D.C., area. She helps mid-career and executive professionals who work at nonprofits transition into more satisfying jobs or new careers. She offers career coaching, resume writing, LinkedIn profile writing, and job search coaching services. Phaedra is certified as both a career coach and a professional …

On today’s show I help you visualize your absolute perfect work day and then help you figure out how to make that happen—providing tips and tactics. I believe you need to visualize your perfect work day step by step so you can start to implement systems, processes, habits and goals to create that type of day. Let’s daydream to start: …

Setting higher rates, better rates, and asking for more money takes confidence. There’s so much emotion and self-esteem wrapped up in what we charge. It’s often fear that keeps us from charging more. So I’m here to give you a pep talk and then explain why you should start creating project rates and stop offering an hourly rate. But, every …

It’s July Fourth—a great time for a little diversion from our regularly scheduled programming. This week I recommend my favorite books I’ve read so far this year. I’ve read 20 books as we hit the year’s halfway point, but my goal is 52, so I need to get a move on! Turns out, my personal favorite book genre is literary …

Daniel and I talk about our love of reading and books, including a mutual love for V.C. Andrews. Learn how Daniel and his friend Sean Tuohy started the Writer’s Bone podcast in 2014 and how their original idea changed and grew to what it is today, which is primarily interviews with both well-known and lesser-known authors. Next, Writer’s Bone grew …

Summer is here, summer is here! It’s my favorite time of the year, but for many people it’s the slowest time for their freelance business. It depends on the industry, but oftentimes your clients and potential clients are taking time off in the summer. The summer slowdown has begun for some of you. But even if summer isn’t your slowest …

Today’s guest is Christy Batta, a freelance graphic designer I know in real life. Christy works primarily with nonprofits, creating or freshening up their brands, designing logos or print materials, and developing event materials. Christy was diagnosed with multiple sclerosis, or MS, when she was just 23. A few years ago, when people were debating health care in this country, …

Today’s guest is Andrena Sawyer, president of P.E.R.K. Consulting, an advisory firm for small to mid-sized nonprofits and businesses. Andrena works actively to mobilize and empower others—and that is exactly what she does in this episode. Andrena walks us through how to set better goals for our business, using the SMART formula. But she goes deeper than that, providing brilliant …

This is a “tough love” episode. Many of us are feeling overwhelmed, anxious, distracted and too busy. I think a lot of that can be alleviated by decreasing your smartphone usage and fighting against social media and digital addictions. It’s time to take back our lives. It’s time to take control of our schedules. In this episode, I lead you …

I like the term anchor client because an anchor on a boat keeps you steady and secure and is something you can rely on. We should all have a couple of anchor clients that provide just that—security and a steady income. I aim to find anchor clients on social media and via email referrals, but I also spend a lot …

Today’s guest, Megy Karydes, lives in Chicago and has owned her communications and marketing consultant practice for the past 12 years. Megy is all about systems and structure. She is very disciplined about sticking to a set schedule throughout her work day. Megy uses systems like time tracking and knowing her peak productivity time to create this discipline—and it’s a …

What kind of money personality do you have? This is important to know as you handle your finances for your freelance business. DELIBERATE FREELANCER SHOW NOTES My budgeting goes all the way back to childhood and my $2 allowance. Hear about my huge money confession and tax mistake. I immediately implemented two things to prevent that mistake in the future: …

Working at a content marketing agency for two years and now hiring subcontractors has helped me learn what freelancers can do to make their clients’ jobs easier. I learned what I DON’T want to do and what I COULD do to make myself stand out from the crowd. In this episode, I dive into five areas where any freelance business …

Today’s guest, Michelle Garrett, has been a freelancer for 20 years. Michelle describes herself as being at the intersection of PR, content marketing and social media. She is a public relations consultant, content creator, blogger, speaker and freelance writer. She is also the host of the weekly tweet chat #FreelanceChat, which she launched in September 2018. Michelle has grown her …

Soon after I started my freelance business I quickly realized how much I loved going to conferences. It has become an investment in my business—a way for me to learn new skills, find clients, bond with fellow creative types and get inspired to try new things. I’m always invigorated after conferences, buzzing with fresh new ideas and excitement about things …

“Busyness is laziness.” Raise your hand if you reply “busy!” whenever someone asks how you are. Let’s get rid of that hectic, way too busy, frenzied feeling. Time tracking can help. Time tracking can show you how you’re spending your time and set you on a better course.    DELIBERATE FREELANCER SHOW NOTES 1:13Learn about the research that shows how being …

Today’s guest, Jennifer Goforth Gregory, is a six-figure freelance content marketing writer who has firmly embraced the business mindset. Jennifer, who wrote the very useful and praised book “The Freelance Content Marketing Writer,” will only work with clients she deems nice. And she trusts her gut to figure that out. She also looks at each potential client as a partnership …

Stop hustling. Stop flying by the seat of your pants. Host your own solo business retreat and take a step back to analyze your business and where you want to go—and how you can get there. SHOW NOTES 3:14Where to hold your business retreat. 4:26The supplies you need for a retreat. 5:13Why you need a retreat agenda. 5:40Six things you …

You are uniquely brilliant. It’s time to laser in on that brilliance and make THAT the focus of your business. When my workshop coach drew a simple quadrant on a piece of paper, I changed a huge part of my business and began outsourcing parts of my life. SHOW NOTES 6:01How to use a simple quadrant on a piece of …

I believe that freelancers can only succeed when you embrace a fundamental fact: You are a business owner. Stop thinking of yourself as “just” a freelancer. Say goodbye to the hustle and the feast-or-famine cycle. Instead, build a business.  SHOW NOTES 1:01The dream of being a freelancer vs. the reality. 3:29Four fundamental beliefs I have about being a freelancer. 4:20Learn …